From Cost Data to ROI: Finding and Managing Your Practice’s Biggest Expense Drivers – Two Chances to Attend

Posted on September 1, 2026

Healthcare organizations closely monitor revenue, reimbursement, productivity, and collections—but how closely are they monitoring the cost of doing business?

Join Taya Gordon, CEO and Founder of Atlas & Perpetua Healthcare Consulting, and Russell Hendrickson, President and CEO of Practical Data Solutions (PDS), for From Cost Data to ROI: Finding and Managing Your Practice’s Biggest Expense Drivers.

Tuesday, September 22 at 11:00 AM Eastern (NYC) or

Thursday, September 24 at 2:00 PM Eastern (NYC)

This webcast will explore how healthcare leaders can use cost and operational data to identify their biggest expense drivers, benchmark performance, uncover meaningful savings opportunities, and prioritize initiatives based on financial impact and feasibility.

Attendees will also learn how to assign accountability and track results over time, turning cost data into a practical strategy for measurable ROI and stronger operating performance.

About Taya Gordon

CEO Shawntea “Taya” Gordon, Atlas & Perpetua works with independent practices to identify revenue cycle risk, build proactive systems, and develop the strategies that keep practices financially viable. Taya gained more than fifteen years of experience working inside independent practices (in operations, administration, and revenue cycle leadership) before building the consultancy she’d always wanted access to.

Her work spans revenue cycle diagnostic evaluations, strategic advisory, and training for practice leaders and executive teams. She is a Senior Consultant and Government Affairs Council member at MGMA, a board member of the Dignity in Healing Collective, co-author of two industry books, and former Adjunct Professor of Revenue Cycle Management at Howard University.

Atlas & Perpetua’s position is uncomplicated: independent practices are worth keeping open, and the revenue cycle is one of the most direct levers for doing it. Every engagement is built around that.

About Russell Hendrickson

Russell J. Hendrickson, CEO, helps healthcare organizations strategize to expand their use of analytics, visualization, and enterprise data warehousing. His innovative solutions help drive organizational success while solving complex problems related to the business of healthcare.

Hendrickson is directly involved in creative and continual product development that ensures best-practice healthcare management. His 25+ years of management and healthcare experience have brought him around the country to work with clients and speak at healthcare conferences regionally and nationally.