Leadership Team

CEO

Russell J. Hendrickson is CEO of Practical Data Solutions, helping healthcare organizations drive success with analytics, business intelligence and data warehousing solutions. Hendrickson is directly involved in new product development, strategies for analytics and creation of innovative performance management solutions that leverage state-of-the-art technology with best practices in healthcare management.   For over 20 years, Hendrickson has spoken to organizations at regional and national healthcare conferences and webinars on best practice analytics and business intelligence strategy for health systems.

Vice President of Analytic Solutions

Scott Everitt, MBA has spent 19 years in the healthcare industry, holding key leadership positions in Finance, Clinical Operations, Revenue Cycle Management, Patient Access and Physician Practice Management. Everitt has achieved significant success in his role as PDS’ Vice President of Analytic Solutions by helping clients to improve operational and financial efficiency.

Vice President of Web Analytics

Michele Perry is Vice President of Web Analytics at PDS and brings more than 20 years of healthcare information technology expertise with both clinical and financial data. She is a key leader in the continuous drive to better empower healthcare customers with state-of-the-art visualization and analytical technologies leveraging MicroStrategy. For the last five years, Perry has presented at PDS hosted conferences on visualizations, dashboards, product enhancement and best practices for healthcare enterprise data governance.

Executive Consultant

Becky Cook, CPA, MHA is an Executive Consultant with PDS.  Prior to PDS, Cook was employed as a CFO at ACO and IPA physician groups within large health systems.  Cook’s areas of expertise include: Revenue Cycle, Patient Access, Physician Compensation, Clinic Operations, Contracting, Finance, Decision Support and Revenue Enhancement.

National Sales Director

Thomas Parry is the National Sales Director at PDS. He has 17 years of experience in the healthcare IT industry, most recently with ClearDATA, the market leader for healthcare cloud computing and information security services for healthcare providers and software and service companies. Prior to ClearDATA, he was instrumental in the rapid growth and new market penetration of lifeIMAGE’s enterprise image sharing solutions. Parry is also considered one of the pioneers of Orthopaedic PACS, playing an instrumental role in taking orthopedic practice digital during his tenure at SECTRA.

Director of Service Delivery

Paula Hansen has over 25 years of healthcare experience working in the areas of revenue cycle management, operations improvement and reimbursement. Prior to her time with PDS, Hansen held several management roles at a National Clinical Laboratory in revenue cycle management.

Lead Developer

Roy Hasselman has been involved in all facets of software development for over 35 years. Prior to joining PDS, he was the Chief Architect and Head Developer of a leading practice management application that is in use at thousands of healthcare offices across the United States. In his 13+ years with PDS, Hasselman has pioneered data warehouse solutions for various leading practice management systems, developed Portal web viewer and dashboard distribution applications, and provided technical leadership and standards definition to other developers.

Senior Business Intelligence Analyst

Kelly Constantinetis started in August of 2014 as a Senior Business Intelligence Analyst with PDS. Starting her career in hospital finance over 18 years ago, Constantinetis has since served in a variety of roles within the healthcare industry including physician practice finance, operations, application support and analytics. Constantinetis has a bachelor’s degree in Finance from Castleton University.

Controller

Deborah Muller brings over 25 years of financial accounting experience to her role as Controller. Before joining PDS, she worked in a variety of industries including consumer goods and investment services. Muller joined PDS in 2013 and has since implemented many new accounting procedures that have improved and streamlined the department’s processes.

Senior Customer Account Executive

Wanda Barrero joined PDS in December of 2014 as Senior Customer Account Executive.  Barrero began her customer service career over 20 years ago.  She has since served in a variety of Account Managing roles within the healthcare industry including Practice Management for Physician groups before joining PDS.